Privacy Policy Last Updated: 30.05.2024

This Privacy Policy describes how My Store ("Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website. By using our services, you agree to the terms outlined in this Privacy Policy.

1) Information about the Collection of Personal Data and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is My Store. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

2) Data Collection When Visiting Our Website

If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the moment of access
• Amount of data sent in bytes
• Source/reference from which you came to the page
• Used browser
• Used operating system
• Used IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Cookies

To make the visit to our website attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the execution of the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our internet offer more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

• Internet Explorer
• Firefox
• Chrome
• Safari
• Opera

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) Contacting Us

When contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted after the final processing of your inquiry, this is the case if it can be inferred from the circumstances that the relevant facts have been finally clarified and provided that there are no statutory retention obligations to the contrary.

5) Data Processing When Opening a Customer Account and for Contract Execution

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the controller's address mentioned above. We store and use the data you provide for the execution of the contract. After complete execution of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by our site, about which we inform you accordingly below.

6) Use of Single Sign-On Procedures

Facebook Connect

On our website, you can log in to create a customer account or register using the social plugin "Facebook Connect" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"), within the framework of the so-called single sign-on technology if you have a Facebook profile. The social plugins of "Facebook Connect" on our website can be recognized by the blue button with the Facebook logo and the inscription "Log in with Facebook" or "Connect with Facebook".

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Facebook. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a server of Facebook in the USA and stored there. These data processing operations are carried out in accordance with Art. 6(1)(f) GDPR based on Facebook's legitimate interest in displaying personalized advertising based on your browsing behavior.

By using the "Facebook Connect" button on our website, you also have the option to log in or register on our website using your Facebook user data. Only if you give your express consent in accordance with Art. 6(1)(a) GDPR prior to the registration process based on a corresponding notice about the exchange of data with Facebook, we will receive the general and publicly accessible information stored in your profile when you use the "Facebook Connect" button from Facebook, depending on your personally made data protection settings at Facebook. This information includes the user ID, name, profile picture, age, and gender.

We point out that after changes to the data protection conditions and terms of use of Facebook, your profile pictures, the user IDs of your friends, and the friends list may also be transferred if these have been marked as "public" in your privacy settings at Facebook. The data transmitted by Facebook will be stored and processed by us to create a user account with the necessary data if these have been released by you at Facebook (salutation, first name, last name, address data, country, email address, date of birth). Conversely, data (e.g., information on your browsing or purchasing behavior) may be transferred by us to your Facebook profile based on your consent.

The consent given can be revoked at any time by sending a message to the controller named at the beginning of this declaration.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy: Facebook Privacy Policy

If you do not want Facebook to directly assign the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of the Facebook plugins with add-ons for your browser, e.g., with "Adblock Plus" (https://adblockplus.org/en/).

7) Use of Your Data for Direct Advertising

Newsletter Subscription

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further possible data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to the sending of newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6(1)(a) GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

8) Data Processing for Order Handling

8.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. Your payment data will be passed on to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we explicitly inform you about this below. The legal basis for the transfer of the data is Art. 6(1)(b) GDPR.

8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name and delivery address to a shipping partner selected by us exclusively for the purpose of delivering the goods in accordance with Art. 6(1)(b) GDPR.

8.3 Use of Payment Service Providers

Amazon Pay
If you choose the payment method "Amazon Pay", the payment processing is carried out via the payment service provider Amazon Payments Europe s.c.a., 5 Rue Plaetis, L-2338 Luxembourg (hereinafter "Amazon Payments"), to whom we pass on your information provided during the ordering process together with the information about your order in accordance with Art. 6(1)(b) GDPR. The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only insofar as it is necessary for this purpose. For more information about Amazon Payments' privacy policy, please visit: Amazon Payments Privacy Policy

PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer takes place in accordance with Art. 6(1)(b) GDPR and only insofar as it is necessary for the payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies based on PayPal's legitimate interest in determining your solvency (Art. 6(1)(f) GDPR). The result of the credit check in relation to the statistical probability of default is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they have their basis in a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: PayPal Privacy Policy

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

SOFORT
If you choose the payment method "SOFORT", the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on your information provided during the ordering process together with the information about your order in accordance with Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose. For more information about SOFORT's privacy policy, please visit: SOFORT Privacy Policy

Stripe
If you choose a payment method from the payment service provider Stripe, the payment processing is carried out via the payment service provider Stripe Payments Europe Ltd, Block 4, Harcourt Centre, Harcourt Road, Dublin 2, Ireland, to whom we pass on your information provided during the ordering process together with the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number) in accordance with Art. 6(1)(b) GDPR. The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only insofar as it is necessary for this purpose. For more information about Stripe's privacy policy, please visit: Stripe Privacy Policy

To offer you Klarna's payment methods, we may pass your personal data in the form of contact and order details to Klarna during the checkout process so that Klarna can assess whether you qualify for their payment methods and tailor them to you. Your transmitted personal data will be processed in accordance with Klarna's privacy policy.

9) Rights of the Data Subject

9.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the controller regarding the processing of your personal data, which we inform you about below:

• Right of Access (Art. 15 GDPR): You have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed about the guarantees pursuant to Art. 46 GDPR when your data is transferred to third countries;
• Right to Rectification (Art. 16 GDPR): You have the right to have incorrect data concerning you corrected without delay and/or to have your incomplete data stored by us completed;
• Right to Erasure (Art. 17 GDPR): You have the right to request the erasure of your personal data if the conditions of Art. 17(1) GDPR are met. However, this right does not exist, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;
• Right to Restriction of Processing (Art. 18 GDPR): You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data disputed by you is being verified, if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data for the establishment, exercise, or defense of legal claims after we no longer need this data after the purpose has been achieved, or if you have objected to processing for reasons of your particular situation as long as it has not yet been determined whether our legitimate reasons prevail;
• Right to Notification (Art. 19 GDPR): If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
• Right to Data Portability (Art. 20 GDPR): You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, insofar as this is technically feasible;
• Right to Withdraw Consent (Art. 7(3) GDPR): You have the right to withdraw consent once given to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned without delay, provided that further processing cannot be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of the processing carried out based on the consent until the withdrawal;
• Right to Complain (Art. 77 GDPR): If you consider that the processing of personal data concerning you infringes the GDPR, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work, or place of the alleged infringement.

9.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS BASED ON OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

10) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment or initiation of the contract and/or we have no legitimate interest in further storage.

11) Data Security

We use appropriate technical and organizational security measures to protect your data against manipulation, partial or complete loss, and unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the "last updated" date displayed at the top of this Privacy Policy.

13) Contact Us

If you have any questions or concerns about this Privacy Policy or our data processing practices, or if you want to exercise your rights as described above, please contact us at: